Grand Prize (1): The opportunity to have your ERA Legend, along with your name, city and state, posted on a billboard in your Town. There is no retail value associated with the Grand Prize.

Weekly Prizes (8 total, 1 per Week): A Sponsor Specified Total Fitness machine, with a maximum ARV of $399 and a year’s supply of Era detergent, awarded in the form of five 100oz bottles.

How to Enter: During the Submission Period, you may access Contest by clicking on the Era Battle of Legends tab on the Era Fan page at www.facebook.com/eradetergent. From the Era Battle of Legends, accept the Contest Application (the “Application” or “Contest Application”), complete the on-screen registration form, create your battle avatar and ERA Legend (collectively a “Submission”) to be entered into the Contest.

Visitors will then have the chance to vote on the Submission that they like best between the two Submissions posted during each “Head to Head” battle. Limit one vote per battle/person/week.

All Submissions will be judged based on the following judging criteria: Creativity/Originality (40%); Relevance to Brand (30%); and Toughness (30%). In addition, during the Contest Period, Submissions will be posted on the Contest Application in “Head to Head” battles and will be subject to voting by visitor.

The eight (8) Weekly winners will be deemed Finalists and will battle in the Finalist Round.

Eligibility: The Contest is open only to legal residents of the 50 United States and the District of Columbia or Canada (excluding Quebec), who, as of the last day of the month prior to the date of entry, are of the legal age of majority in the state, province or territory in which they reside.

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