Entry Form: http://offers.e-centives.com
To enter the Contest submit your entry during the Entry Period, which must include a short, original essay 1,000 characters or less that explains a tip or idea about how to live a healthier and happier life; an optional photograph of yourself, along with your name, address, age, and email address.

Entries will be judged equally on the following criteria: (i) originality (25%), (ii) appropriateness to the “healthier, happier you” theme 25%, (iii) creativity (25%), and (iv) sincerity and suitability of the submission (25%) by Sponsor who will choose the winners.

One (1) Grand Prize Winner will receive a $500 American Express gift card and have their Entry published in the September issue of Colgate SmileTalk™ and One (1) First Prize winner will receive a $250 American Express gift card and have their Entry published in the September issue of Colgate SmileTalk™ .

The Contest is open only to legal residents of the 50 United States or the District of Columbia who are at least 18 years of age. You must enter from 9:01 A.M. Eastern Standard Time (“EST”) on August 9, 2007 through 11:59 P.M. EST on August 24, 2007 (“Entry Period”). Limit one entry per person during the Entry Period.
Expiration Date: 8/24/2007
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