A new generation of style has emerged. It has sprayed graffiti on the rules and denied the boundaries by taking art out of the gallery and off of the streets -straight onto the fabric. With influences from Urban Hip Hop culture, graffiti artwork and African fabric patterns, Kraff Culcha apparel has been designed with artwork and livication in mind. Their slogan is a spin off of the phrase “hardwork and dedication.” Through artwork and livication, art and life fuse together.
Kraff Culcha derives from a vernacular manner of saying “craft culture.” The name stemmed from custom artwork and personal creations from artists: the craft of portraying one’s culture in an artistic form on everyday apparel. Kraff Culcha’s has a line of unique shirts, hats and jackets that are hand crafted, and sneakers that are created per customer for a perfect one-of-a-kind fit that are being sought after by Hollywood fans like Wiz Kalifa.
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